The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations

B. Keller, Scott; Landry, Mike; Olson, Jeanne; Velliquette, Anne; Burton, Scot; Craig Andrews, J.

doi:10.1177/074391569701600206

Public

The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations

Published in Journal of Public Policy & Marketing • Jul 1, 1997

Authors:

Scott B. Keller

Mike Landry

Jeanne Olson

Abstract

In a laboratory experiment using a between-subjects design, the authors examine the effects on nutrition and product evaluations of nutrition claims made (e.g., “99% fat free; ” “low in calories ”) on a product package, product nutrition value levels, and enduring motivation to process nutrition inf...

Subject

Nutrition facts label

Product (mathematics)

Credibility

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