Data Collection in the Digital Age: Innovative Alternatives to Student Samples1

R. Steelman, Zachary; Hammer, Bryan; Limayem, Moez

doi:10.25300/misq/2014/38.2.02

Public

Data Collection in the Digital Age: Innovative Alternatives to Student Samples1

Published in MIS Quarterly • Jun 1, 2014

Authors:

Zachary R. Steelman

Bryan Hammer

Moez Limayem

Abstract

Online crowdsourcing markets (OCM) are becoming more popular as a source for data collection. In this paper, we examine the consistency of survey results across student samples, consumer panels, and online crowdsourcing markets (specifically Amazon’s Mechanical Turk) both within the United States an...

Subject

Crowdsourcing

Data collection

Amazon rainforest

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