CYNICISM AND ALIENATION AS MARKETING CONSIDERATIONS: SOME NEW WAYS TO APPROACH THE FEMALE CONSUMER

L. Kanter, Donald; H. Wortzel, Lawrence

doi:10.1108/eb038816

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CYNICISM AND ALIENATION AS MARKETING CONSIDERATIONS: SOME NEW WAYS TO APPROACH THE FEMALE CONSUMER

Shared by NobleBlocks on Jan 1, 1985 • 12:00 AM UTC

Authors:

Donald L. Kanter

Lawrence H. Wortzel

Abstract

In this article we will report the results of a study that measured the degree to which cynicism and alienation, together with some related dimensions, were found among American women. The results of this study strongly suggest that, if cynicism and alienation are taken into account, many marketers ...

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