Need for Orientation as a Predictor of Agenda-Setting Effects: Causal Evidence from a Two-Wave Panel Study

Matthes, Jörg

doi:10.1093/ijpor/edn042

Public

Need for Orientation as a Predictor of Agenda-Setting Effects: Causal Evidence from a Two-Wave Panel Study

Published in International Journal of Public Opinion Research • Nov 25, 2008

Authors:

Jörg Matthes

Abstract

The purposes of this article are to test the new need for orientation (NFO) scale by Matthes (2006) in an agenda-setting study, and to explore the role of NFO for the second level of agenda setting. A panel survey on the issue unemployment was combined with an extensive content analysis of TV and ne...

Subject

Salience (neuroscience)

Newspaper

Psychology

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