Applying the Theory of Planned Behavior (TPB) in <i>halal</i> food purchasing

Shah Alam, Syed; Mohamed Sayuti, Nazura

doi:10.1108/10569211111111676

Public

Applying the Theory of Planned Behavior (TPB) in halal food purchasing

Published in International Journal of Commerce and Management • Mar 5, 2011

Authors:

Syed Shah Alam

Nazura Mohamed Sayuti

Abstract

Purpose In this study, Ajzen's Theory of Planned Behavior is used as a theoretical framework with the aim of extending prior research examining halal food purchasing behavior in Malaysia. Design/methodology/approach Data are collected through self‐administered questionnaires. This paper uses multipl...

Subject

Purchasing

Theory of planned behavior

Marketing

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