Consumers' Environmental Concerns and Behaviors in the Lodging Industry: A Comparison between Greece and the United States

Choi, Gunae; G. Parsa, H.; Σιγάλα, Μαριάννα; Putrevu, Sanjay

doi:10.1080/15280080902946335

Public

Consumers' Environmental Concerns and Behaviors in the Lodging Industry: A Comparison between Greece and the United States

Published in Journal of Quality Assurance in Hospitality & Tourism • May 28, 2009

Authors:

Gunae Choi

H. G. Parsa

Μαριάννα Σιγάλα

Abstract

This study utilizes data collected from Greece and the United States to examine consumer attitudes and behavior intentions toward the environmentally responsible practices (ERP) of hotels. Specifically examined is the impact of ERP on consumers' willingness to pay (WTP) for such hotel practices. The...

Subject

Business

Marketing

Willingness to pay

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