A Comparative Study of Consumers' Green Practice Orientation in India and the United States: A Study from the Restaurant Industry

Dutta, Kirti; Venkatesh, Umashankar; Choi, Gunae; G. Parsa, H.

doi:10.1080/15378020802316570

Public

A Comparative Study of Consumers' Green Practice Orientation in India and the United States: A Study from the Restaurant Industry

Published in Journal of Foodservice Business Research • Sep 11, 2008

Authors:

Kirti Dutta

Umashankar Venkatesh

Gunae Choi

Abstract

ABSTRACT By considering differences in culture and economic conditions in two different countries, India and the United States, this study investigates the psychological factors (consumers' attitudes, behavioral intentions, and involvement) in relation to Green practices (GP) in the restaurant indus...

Subject

Willingness to pay

Multinomial logistic regression

Business

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