Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign

Fishbein, Martin; Hall-Jamieson, Kathleen; Zimmer, Eric; von Haeften, I.; L. Nabi, Robin

doi:10.2105/ajph.92.2.238

Public

Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign

Published in American Journal of Public Health • Feb 1, 2002

Authors:

Martin Fishbein

Kathleen Hall-Jamieson

Eric Zimmer

Abstract

OBJECTIVES: This study examined the relative perceived effectiveness of 30 antidrug public service announcements (PSAs) and assessed the extent to which judgments of effectiveness are related to judgments of realism, amount learned, and positive and negative emotional responses. METHODS: Data were o...

Subject

Social psychology

Psychology

Public service

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