The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures

B. Gudykunst, William; Matsumoto, Yuko; Ting‐Toomey, Stella; Nishida, Tsukasa; Kim, Kwangsu; Heyman, Sam

doi:10.1111/j.1468-2958.1996.tb00377.x

Public

The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures

Published in Human Communication Research • Jun 1, 1996

Authors:

William B. Gudykunst

Yuko Matsumoto

Stella Ting‐Toomey

Abstract

Individualism-collectivism has a direct effect on communication styles and an indirect effect that is mediated through self construals and values. It was hypothesized that cultural individualism-collectivism, self construals, and values would have separate effects on individuals’use of low- and high...

Subject

Collectivism

Self construal

Psychology

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