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Recycling gone bad: When the option to recycle increases resource consumption

Published in Journal of Consumer Psychology • Apr 11, 2012
Authors:
Jesse R. Catlin
,
Yitong Wang

Abstract

Abstract In this study, we propose that the ability to recycle may lead to increased resource usage compared to when a recycling option is not available. Supporting this hypothesis, our first experiment shows that consumers used more paper while evaluating a pair of scissors when the option to recyc...

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