SWOT METHODOLOGY: A STATE-OF-THE-ART REVIEW FOR THE PAST, A FRAMEWORK FOR THE FUTURE / SSGG METODOLOGIJA: PRAEITIES IR ATEITIES ANALIZĖ

The SWOT analysis is the process of exploring the internal and external environments of an organization and extracting convenient strategies based on its strengths, weaknesses, opportunities and threats. This paper presents a literature review of SWOT analysis, based on a reference bank of about 557... View More