The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi‐channel context

Hahn, Kim; Kim, Jihyun

doi:10.1108/09590550910934272

Public

The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi‐channel context

Published in International Journal of Retail & Distribution Management • Jan 24, 2009

Authors:

Kim Hahn

Jihyun Kim

Abstract

Purpose The purpose of this research is to examine the influences of consumer trust and perceived internet confidence on consumer apparel shopping intention via the online retailer operated by a multi‐channel retailer. Design/methodology/approach A total of 261 students in a large US Midwestern Univ...

Subject

Business

Advertising

Channel (broadcasting)

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