Consumer Analysis in Ethnic Live Seafood Markets in the Northeast Region of the United States

J. Myers, Joseph; Govindasamy, Ramu; W. Ewart, John; Liu, Bin; You, Yumin; S. Puduri, Venkata; J. O’Dierno, Linda

doi:10.1080/10454440903415477

Public

Consumer Analysis in Ethnic Live Seafood Markets in the Northeast Region of the United States

Published in Journal of Food Products Marketing • Mar 19, 2010

Authors:

Joseph J. Myers

Ramu Govindasamy

John W. Ewart

Abstract

During September through November of 2006, in-store intercept surveys of consumers who buy live seafood in retail markets in New Jersey, New York, and Pennsylvania revealed that the average live seafood consumer makes 6.2 visits per month, spends $14.80 per visit on live seafood, travels 7.8 miles m...

Subject

Purchasing

Fish <Actinopterygii>

Product (mathematics)

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