Psychology in the Prescription Era: Building a Firewall Between Marketing and Science.

O. Antonuccio, David; G. Danton, William; Michael McClanahan, Terry

doi:10.1037/0003-066x.58.12.1028

Public

Psychology in the Prescription Era: Building a Firewall Between Marketing and Science.

Published in American Psychologist • Jan 1, 2003

Authors:

David O. Antonuccio

William G. Danton

Terry Michael McClanahan

Abstract

The pharmaceutical industry has contributed to many life-saving innovations in medicine and has become one of the most successful industries in the world. As a result, pharmaceutical industry financial and marketing influences extend to federal regulatory agencies, professional organizations, medica...

Subject

Credibility

Public relations

Pharmaceutical industry

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