The Health Belief Model as an Explanatory Framework in Communication Research: Exploring Parallel, Serial, and Moderated Mediation

Jones, Christina; D. Jensen, Jakob; L. Scherr, Courtney; R. Brown, Natasha; R. Christy, Katheryn; Weaver, Jeremy

doi:10.1080/10410236.2013.873363

Public

The Health Belief Model as an Explanatory Framework in Communication Research: Exploring Parallel, Serial, and Moderated Mediation

Published in Health Communication • Jul 10, 2014

Authors:

Christina Jones

Jakob D. Jensen

Courtney L. Scherr

Abstract

The Health Belief Model (HBM) posits that messages will achieve optimal behavior change if they successfully target perceived barriers, benefits, self-efficacy, and threat. While the model seems to be an ideal explanatory framework for communication research, theoretical limitations have limited its...

Subject

Explanatory model

Psychology

Health communication

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