Information Systems For Competitive Advantage: Implementation of a Planning Process

Rackoff, Nick; Wiseman, Charles; A. Ullrich, Walter

doi:10.2307/249229

Public

Information Systems For Competitive Advantage: Implementation of a Planning Process

Published in MIS Quarterly • Dec 1, 1985

Authors:

Nick Rackoff

Charles Wiseman

Walter A. Ullrich

Abstract

As the pace of competition intensifies in the 80’s, the use of information systems as competitive weapons is accelerating. Among the now classic cases are the computerized reservation system of American Airlines, the Cash Management Account of Merrill Lynch, and the order entry system of American Ho...

Subject

Process (computing)

Competitive advantage

Process management

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