Morality and Prosocial Behavior: The Role of Awareness, Responsibility, and Norms in the Norm Activation Model

I. M. de Groot, Judith; Steg, Linda

doi:10.3200/socp.149.4.425-449

Public

Morality and Prosocial Behavior: The Role of Awareness, Responsibility, and Norms in the Norm Activation Model

Published in The Journal of Social Psychology • Jul 14, 2009

Authors:

Judith I. M. de Groot

Linda Steg

Abstract

The authors examined the relationships between variables included in the Norm Activation Model (NAM; S. H. Schwartz, 1977) of prosocial behavior. Specifically, they evaluated the strength of 2 commonly used interpretations of this model: the NAM as a mediator model and the NAM as a moderator model. ...

Subject

Prosocial behavior

Moderation

Psychology

Research Assistant

AI chat, annotations, notes & similar papers

Finding related papers...

Discussions

(0)

No comments yet

Be the first to share your thoughts!