Examining the Role of Cognitive and Affective Image in Predicting Choice Across Natural, Developed, and Theme-Park Destinations

Lin, Chung‐Hsien; B. Morais, Duarte; Kerstetter, Deborah; Hou, Jing-Shoung

doi:10.1177/0047287506304049

Public

Examining the Role of Cognitive and Affective Image in Predicting Choice Across Natural, Developed, and Theme-Park Destinations

Published in Journal of Travel Research • Oct 29, 2007

Authors:

Chung‐Hsien Lin

Duarte B. Morais

Deborah Kerstetter

Abstract

This study examines the role of cognitive and affective destination-image components in the formation of destination preferences from a multialternative/multiattribute perspective. In addition, the study examines the stability of those roles across three types of destinations. A total of 1,020 Taich...

Subject

Destinations

Cognition

Perspective (graphical)

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