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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement | NobleBlocks
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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
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NobleBlocks
on Sep 1, 1983 • 12:00 AM UTC
Authors:
Richard E. Petty
,
John T. Cacioppo
,
David Schumann
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