User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust

Amin, Muslim; Rezaei, Sajad; Abolghasemi, Maryam

doi:10.1108/nbri-01-2014-0005

Public

User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust

Published in Nankai Business Review International • Jul 29, 2014

Authors:

Muslim Amin

Sajad Rezaei

Maryam Abolghasemi

Abstract

Purpose – The purpose of the study is to investigate the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust on mobile website satisfaction. Design/methodology/approach – A total of 302 valid questionnaires were collected to empirically test the research model. Structural equ...

Subject

Structural equation modeling

Usability

Technology acceptance model

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