Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes

K. Brackett, Lana; Nathaniel Carr, B.

doi:10.2501/jar-41-5-23-32

Public

Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes

Published in Journal of Advertising Research • Sep 1, 2001

Authors:

Lana K. Brackett

B. Nathaniel Carr

Abstract

ABSTRACT This paper reports on the findings of a survey about attitudes now, and predictions for the future, regarding web advertising versus other media, with college students as the target. College students9 present attitude toward web advertising is compared to the attitudes of people familiar wi...

Subject

Advertising

Sample (material)

Cyberspace

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