Covariance-Based Structural Equation Modeling in the<i>Journal of Advertising</i>: Review and Recommendations

F. Hair, Joseph; J. Babin, Barry; Krey, Nina

doi:10.1080/00913367.2017.1281777

Public

Covariance-Based Structural Equation Modeling in theJournal of Advertising: Review and Recommendations

Published in Journal of Advertising • Jan 2, 2017

Authors:

Joseph F. Hair

Barry J. Babin

Nina Krey

Abstract

In this article, we review applications of covariance-based structural equation modeling (SEM) in the Journal of Advertising (JA) starting with the first issue in 1972. We identify 111 articles from the earliest application of SEM in 1983 through 2015, and discuss important methodological issues rel...

Subject

Structural equation modeling

Terminology

Confirmatory factor analysis

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