Le cidre, d’une logique de l’offre vers une démarche marketing de la demande.

Didier, Arnaud,; Rémy, Symoneaux,; Schlich, Pascal; Sybiril, S.; Droger, D.; Rémi, Baudin,; Gilles, Yann; Pascal, Sanoner,; Lequéré, J.M.; Simon, J.P.; Raimbaud, F.J.; Dechatre, J.C.; Lepage, A.; Valérie, Simard,; Marie, Desvignes,; Philippe, Legendre,

doi:10.17180/3jj8-2s74

Public

Le cidre, d’une logique de l’offre vers une démarche marketing de la demande.

Published in HAL (Le Centre pour la Communication Scientifique Directe) • Jan 1, 2012

Authors:

Arnaud, Didier

Symoneaux, Rémy

Pascal Schlich

Abstract

Better understanding consumers' expectations as regards ciders and building on the latest contributions of research are essential in order to meet expectations. This project was carried out from 2008 to 2011 under the lead of the Chambre régionale d’agriculture de Normandie. This work involved vario...

Subject

Humanities

Political science

Art

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