Dynamics of environmental consciousness and green purchase behaviour: an empirical study

Vivek Mishal, Aditi; Dubey, Rameshwar; K. Gupta, Omprakash; Luo, Zongwei

doi:10.1108/ijccsm-11-2016-0168

Public

Dynamics of environmental consciousness and green purchase behaviour: an empirical study

Published in International Journal of Climate Change Strategies and Management • Sep 1, 2017

Authors:

Aditi Vivek Mishal

Rameshwar Dubey

Omprakash K. Gupta

Abstract

Purpose The purpose of this paper is to investigate the relationships between environmental consciousness (ECO), green purchase attitude (GPA), green purchase intention (GPI), perceived customer effectiveness (PCE), green behaviour (GRB) and green purchase behaviour (GPB). Based on the statistical a...

Subject

Operationalization

Generalizability theory

Empirical research

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