Consumer's response to CSR activities: Mediating role of brand image and brand attitude

Ramesh, Kumar; Saha, Raiswa; Goswami, Susoban; , Sekar; Dahiya, Richa

doi:10.1002/csr.1689

Public

Consumer's response to CSR activities: Mediating role of brand image and brand attitude

Published in Corporate Social Responsibility and Environmental Management • Oct 25, 2018

Authors:

Kumar Ramesh

Raiswa Saha

Susoban Goswami

Abstract

Abstract Corporate social responsibility (CSR) is a well‐touted term in management disciplines that connects the business goals and societal values. CSR is used as a strategic approach that gives competitive differentiation through coagulation of both business and overarching societal goals. Organiz...

Subject

Corporate social responsibility

Business

Goodwill

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