The Investigation of Consumers’ Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach

Chin, Jacky; C. Jiang, Bernard; Mufidah, Ilma; Fadil Persada, Satria; Arifin Noer, Bustanul

doi:10.3390/su10113922

Public

The Investigation of Consumers’ Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach

Published in Sustainability • Oct 28, 2018

Authors:

Jacky Chin

Bernard C. Jiang

Ilma Mufidah

Abstract

Increasing environmental awareness among societies is motivating consumers to use green cosmetic products. Green skincare products are the fastest growing sector in the worldwide market compared with other green cosmetic products. However, compared with general cosmetic products, the market share of...

Subject

Structural equation modeling

Purchasing

Green marketing

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