Changing the channel: television health campaigns in Portugal

Goiana-da-Silva, Francisco; Cruz-e-Silva, David; Carriço, Marlene; Teixeira, Nuno; Darzi, Ara; Araújo, Fernando

doi:10.1016/s2468-2667(19)30039-8

Public

Changing the channel: television health campaigns in Portugal

Published in The Lancet Public Health • Apr 1, 2019

Authors:

Francisco Goiana-da-Silva

David Cruz-e-Silva

Marlene Carriço

Abstract

Marketing initiatives can influence and change people's lifestyles. Similarly, they can be used in innovative ways to encourage healthier lifestyles.1Public Health EnglandPublic Health England social marketing strategy: 2017 to 2020.https://www.gov.uk/government/publications/public-health-england-ma...

Subject

Portuguese

Government (linguistics)

Public health

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