International experience, commitment, distribution adaptation and performance: a study of Ghanaian firms in B2B export markets

Sraha, Gloria; Raman, Revti; Crick, Dave; M. Crick, James

doi:10.1108/jbim-05-2019-0197

Public

International experience, commitment, distribution adaptation and performance: a study of Ghanaian firms in B2B export markets

Published in Journal of Business and Industrial Marketing • Apr 20, 2020

Authors:

Gloria Sraha

Revti Raman

Dave Crick

Abstract

Purpose This study aims to contribute to the existing understanding of export practices in sub-Saharan African firms with a contextual focus on Ghanaian exporters operating in business-to-business (B2B) markets. Underpinned by resource-based theory and its association with the relational view, it ex...

Subject

Business

Internationalization

Intermediary

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