The awareness of environmentally friendly products: The impact of green advertising and green brand image

Purnama Alamsyah, Doni; Akmaliah Othman, Norfaridatul; Alhadey Ahmed Mohammed, Hayder

doi:10.5267/j.msl.2020.2.017

Public

The awareness of environmentally friendly products: The impact of green advertising and green brand image

Published in Management Science Letters • Jan 1, 2020

Authors:

Doni Purnama Alamsyah

Norfaridatul Akmaliah Othman

Hayder Alhadey Ahmed Mohammed

Abstract

Nowadays, customer awareness on environment friendly products is getting improved and there is an increase trend on green marketing strategy. The carried-out strategy has an objective of improving the customer care and purchasing intention on environment friendly products. Reviewing the issue of cus...

Subject

Environmentally friendly

Business

Green marketing

Finding related papers...

Discussions

(0)

No comments yet

Be the first to share your thoughts!