Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial

Dubois, Pierre; Albuquerque, Paulo; Allais, Olivier; Bonnet, Céline; Bertail, Patrice; Combris, Pierre; Lahlou, Saadi; Rigal, Natalie; Ruffieux, Bernard; Chandon, Pierre

doi:10.1007/s11747-020-00723-5

Public

Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial

Published in Journal of the Academy of Marketing Science • Apr 24, 2020

Authors:

Pierre Dubois

Paulo Albuquerque

Olivier Allais

Abstract

Abstract To examine whether four pre-selected front-of-pack nutrition labels improve food purchases in real-life grocery shopping settings, we put 1.9 million labels on 1266 food products in four categories in 60 supermarkets and analyzed the nutritional quality of 1,668,301 purchases using the FSA ...

Subject

Nutrition facts label

Quality (philosophy)

Nutrition Labeling

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