Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference

Charton‐Vachet, Florence; Lombart, Cindy; Louis, Didier

doi:10.1108/ijrdm-09-2019-0315

Public

Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference

Published in International Journal of Retail & Distribution Management • May 8, 2020

Authors:

Florence Charton‐Vachet

Cindy Lombart

Didier Louis

Abstract

Purpose This research has three research objectives. First, this research will demonstrate that the link between consumers' attitude towards a region and their intention to purchase products from that region is not direct but indirect. Second, this research will establish that perceived value of reg...

Subject

Hypermarket

Preference

Marketing

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