e-Tourism beyond COVID-19: a call for transformative research

Gretzel, Ulrike; Fuchs, Matthias; Baggio, Rodolfo; Höepken, Wolfram; Law, Rob; Neidhardt, Julia; Pesonen, Juho; Zanker, Markus; Xiang, Zheng

doi:10.1007/s40558-020-00181-3

Public

e-Tourism beyond COVID-19: a call for transformative research

Published in Information Technology & Tourism • May 29, 2020

Authors:

Ulrike Gretzel

Matthias Fuchs

Rodolfo Baggio

Abstract

This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potentia...

Subject

Transformative learning

Tourism

Reflexivity

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