Purposive sampling: complex or simple? Research case examples

Campbell, Steve; Greenwood, Melanie; Prior, Sarah; Shearer, Toniele; Walkem, Kerrie; Young, Sarah; Bywaters, Danielle; Walker, Kim

doi:10.1177/1744987120927206

Public

Purposive sampling: complex or simple? Research case examples

Published in Journal of research in nursing • Jun 18, 2020

Authors:

Steve Campbell

Melanie Greenwood

Sarah Prior

Abstract

BACKGROUND: Purposive sampling has a long developmental history and there are as many views that it is simple and straightforward as there are about its complexity. The reason for purposive sampling is the better matching of the sample to the aims and objectives of the research, thus improving the r...

Subject

Nonprobability sampling

Rigour

Credibility

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