Effects of COVID-19 on hotel marketing and management: a perspective article

Jiang, Yangyang; Wen, Jun

doi:10.1108/ijchm-03-2020-0237

Public

Effects of COVID-19 on hotel marketing and management: a perspective article

Published in International Journal of Contemporary Hospitality Management • Jun 23, 2020

Authors:

Yangyang Jiang

Jun Wen

Abstract

Purpose This paper aims to discuss the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector. Design/methodology/approach This paper is based on an overview of the relevant literature on hot...

Subject

Marketing

Hospitality

Originality

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