Using Unsupervised Machine Learning Techniques for Behavioral-based Credit Card Users Segmentation in Africa

Umuhoza, Eric; Ntirushwamaboko, Dominique; Awuah, Jane; Birir, Beatrice

doi:10.23919/saiee.2020.9142602

Public

Using Unsupervised Machine Learning Techniques for Behavioral-based Credit Card Users Segmentation in Africa

Published in SAIEE Africa Research Journal • Jul 17, 2020

Authors:

Eric Umuhoza

Dominique Ntirushwamaboko

Jane Awuah

Abstract

Given the fierce competition that has come up because of evolving FinTech and e-payment industries in the global market, the credit card industry has become extremely competitive. To survive, financial institutions need to offer their credit card customers with more innovative financial services tha...

Subject

Credit card

Credit card interest

Credit history

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