Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach

Laato, Samuli; Najmul Islam, A.K.M.; Farooq, Ali; Dhir, Amandeep

doi:10.1016/j.jretconser.2020.102224

Public

Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach

Published in Journal of Retailing and Consumer Services • Jul 21, 2020

Authors:

Samuli Laato

A.K.M. Najmul Islam

Ali Farooq

Abstract

During the COVID-19 pandemic, unusual consumer behavior, such as hoarding toilet paper, was reported globally. We investigated this behavior when fears of consumer market disruptions started circulating, to capture human behavior in this unique situation. Based on the stimulus-organism-response (S-O...

Subject

Hoarding (animal behavior)

Stimulus (psychology)

Purchasing

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