Threats to Online Advertising and Countermeasures
Published in Digital Threats Research and Practice • May 29, 2020
Authors:,,
Mark Yep-Kui Chua
George Yee
Yuan Gu
Abstract
Online advertising, also known as web advertising or Internet marketing, is the means and process of promoting products and services on the Internet, and it has been one of the important business models for the Internet. Due to its lucrative nature and its large scale of adoption, it has also been a...
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