The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens

University, Faculty of Management Sciences, Indus; Raheem Ahmed, Rizwan; Streimikiene, Dalia; Management of Natural Resources and Environment Research Group, Faculty of Environment and Labour Safety, Ton Duc Thang University, 19 Nguyen Huu Tho St, Tan Phong Ward, Dist. 7, Ho Chi Minh City, Vietnam, 700, Sustainable; Rolle, Jo-Ann; City University of New York (CUNY), US School of Business Medgar Evers College, The; Anh Duc, Pham; Management of Natural Resources and Environment Research Group, Faculty of Environment and Labour Safety, Ton Duc Thang University, 19 Nguyen Huu Tho St, Tan Phong Ward, Dist. 7, Ho Chi Minh City, Vietnam, 700, Sustainable

doi:10.7441/joc.2020.03.01

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The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens

Shared by NobleBlocks on Sep 28, 2020 • 12:00 AM UTC

Authors:

Indus University, Faculty of Management Sciences

Rizwan Raheem Ahmed

Dalia Streimikiene

Abstract

In an analysis based on the theory of Fear, this study examines impulse purchase patterns during the COVID-19 Pandemic across major US urban centers. Data from 889 US consumers were collected from leading US cities to evaluate impulse buying behavior fluctuations using SEM-based multivariate approac...

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