The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation

Tjahjadi, Bambang; Soewarno, Noorlailie; Hariyati, Hariyati; Nasihatun Nafidah, Lina; Kustiningsih, Nanik; Nadyaningrum, Viviani

doi:10.3390/joitmc6040173

Public

The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation

Published in Journal of Open Innovation Technology Market and Complexity • Dec 1, 2020

Authors:

Bambang Tjahjadi

Noorlailie Soewarno

Hariyati Hariyati

Abstract

The focus of this research was to investigate the effect of green market orientation on business performance. For that purpose, this research tested that green market orientation has a direct effect on business performance, that green market orientation affects green innovation, and that green innov...

Subject

Market orientation

Business

Structural equation modeling

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