Determinasi Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Melalui Kepercayaan

Kurniawan Gultom, Dedek; Arif, Muhammad; Fahmi, Muhammad

doi:10.30596/maneggio.v3i2.5290

Public

Determinasi Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Melalui Kepercayaan

Published • Oct 1, 2020

Authors:

Dedek Kurniawan Gultom

Muhammad Arif

Muhammad Fahmi

Abstract

This study aims to analyze the effect of customer satisfaction on customer trust, the effect of customer satisfaction on customer loyalty, the effect of trust in customer loyalty and analyze the indirect influence of customer satisfaction on customer loyalty through trust in Starred Hotels in Medan....

Subject

Loyalty business model

Customer satisfaction

Business

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