Older Adults’ Online Shopping Continuance Intentions: Applying the Technology Acceptance Model and the Theory of Planned Behavior

Wu, Juanjuan; Song, Sanga

doi:10.1080/10447318.2020.1861419

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Older Adults’ Online Shopping Continuance Intentions: Applying the Technology Acceptance Model and the Theory of Planned Behavior

Published in International Journal of Human-Computer Interaction • Dec 26, 2020

Authors:

Juanjuan Wu

Sanga Song

Abstract

This study investigates the online shopping continuance intentions of older adults in the United States, focusing on two characteristics of this demographic (perceived lack of shopping mobility and perceived social isolation) based on the Technology Acceptance Model and the Theory of Planned Behavio...

Subject

Continuance

Theory of planned behavior

Psychology

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