A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment

L. Milkman, Katherine; S. Patel, Mitesh; Gandhi, Linnea; N. Graci, Heather; M. Gromet, Dena; S. Ho, Hung; Kay, Joseph; W. Lee, Timothy; Akinola, Modupe; Beshears, John; E. Bogard, Jonathan; M. Buttenheim, Alison; F. Chabris, Christopher; B. Chapman, Gretchen; J. Choi, James; Dai, Hengchen; R. Fox, Craig; Goren, Amir; D. Hilchey, Matthew; Hmurovic, Jillian; K. John, Leslie; Karlan, Dean; Kim, Melanie; Laibson, David; Lamberton, Cait; C. Madrian, Brigitte; N. Meyer, Michelle; Modanu, Maria; Nam, Jimin; Rogers, Todd; Rondina, Renante; Saccardo, Silvia; Shermohammed, Maheen; Soman, Dilip; Sparks, Jehan; Warren, Caleb; Weber, Megan; Berman, Ron; N. Evans, Chalanda; K. Snider, Christopher; Tsukayama, Eli; Van den Bulte, Christophe; G. Volpp, Kevin; Duckworth, Angela

doi:10.1073/pnas.2101165118

Public

A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment

Published in Proceedings of the National Academy of Sciences • Apr 29, 2021

Authors:

Katherine L. Milkman

Mitesh S. Patel

Linnea Gandhi

Abstract

Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment ( N = 47,306) testing 19 nudges delivered to patients via text message and designed to b...

Subject

Casual

Psychological intervention

Nudge theory

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