Understanding memorable tourism experiences and behavioural intentions of heritage tourists

Mostafa Rasoolimanesh, S.; Seyfi, Siamak; Michael Hall, C.; Hatamifar, Pezhman

doi:10.1016/j.jdmm.2021.100621

Public

Understanding memorable tourism experiences and behavioural intentions of heritage tourists

Published in Journal of Destination Marketing & Management • May 25, 2021

Authors:

S. Mostafa Rasoolimanesh

Siamak Seyfi

C. Michael Hall

Abstract

This study aims to investigate the interplay of visitor engagement, authenticity, and destination image in driving revisit and electronic word of mouth (eWOM) intentions of heritage tourists through the mediating role of Memorable Tourism Experiences (MTE). The data for this research were collected ...

Subject

Visitor pattern

Tourism

Destination image

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