Social Media Engagement, Organizational Agility and Digitalization Strategic Plan to Improve SMEs’ Performance

Abdul Rozak, Hasan; Adhiatma, Ardian; Fachrunnisa, Olivia; Rahayu, Tina

doi:10.1109/tem.2021.3085977

Public

Social Media Engagement, Organizational Agility and Digitalization Strategic Plan to Improve SMEs’ Performance

Published in IEEE Transactions on Engineering Management • Jun 18, 2021

Authors:

Hasan Abdul Rozak

Ardian Adhiatma

Olivia Fachrunnisa

Abstract

Sustainability in the post pandemic era is very challenging. Every business entity including small medium enterprises (SMEs) needs a more valuable strategy to adapt to dramatic changes, such as strengthening digitization to improve SME performance. The industrial revolution 4.0 confirms digitalizati...

Subject

Business

Social media

Agile software development

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