Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing

Djakasaputra, Arifin; Yudhi Ari Wijaya, Oscarius; Shandy Utama, Andrew; Yohana, Corry; Romadhoni, Buyung; Fahlevi, Mochammad

doi:10.5267/j.ijdns.2021.6.003

Public

Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing

Published in International Journal of Data and Network Science • Jan 1, 2021

Authors:

Arifin Djakasaputra

Oscarius Yudhi Ari Wijaya

Andrew Shandy Utama

Abstract

This research aims to analyze the relationship between digital marketing on quality service, digital marketing on sales performance, quality service on sales performance, and digital marketing on Sales performance through quality service. The research methodology is a quantitative method and divided...

Subject

Marketing

Service quality

Quality (philosophy)

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