Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Gu, Shengyu; Ślusarczyk, Beata; Hajizada, Sevda; N. Kovalyova, Irina; Sakhbieva, Amina

doi:10.3390/jtaer16060125

Public

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Published in Journal of theoretical and applied electronic commerce research • Sep 8, 2021

Authors:

Shengyu Gu

Beata Ślusarczyk

Sevda Hajizada

Abstract

With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the...

Subject

Purchasing

Business

Consumer behaviour

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