The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana

Yaw Tweneboah‐Koduah, Ernest; Abdulai, Shaman; Sewornu Coffie, Isaac; Abdulai Mahmoud, Mahmoud

doi:10.1108/jsocm-12-2021-0270

Public

The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana

Published in Journal of Social Marketing • Apr 11, 2022

Authors:

Ernest Yaw Tweneboah‐Koduah

Shaman Abdulai

Isaac Sewornu Coffie

Abstract

Purpose Despite the efforts to improve the usage of insecticide-treated nets (ITNs) among pregnant women in endemic malaria countries like Ghana, its usage still remains low. Therefore, this study aims to assess the intention to use ITNs and actual usage behaviour among pregnant women in Ghana using...

Subject

Social marketing

Environmental health

Developing country

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