Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy

Mahama Braimah, Stephen; Kofi Amoako, George; Abubakari, Aidatu; Oppong Appiagyei Ampong, George; Simpe Ofori, Kwame

doi:10.1108/sbr-03-2022-0088

Public

Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy

Published in Society and Business Review • Dec 19, 2022

Authors:

Stephen Mahama Braimah

George Kofi Amoako

Aidatu Abubakari

Abstract

Purpose In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between environmental catastrophes and unsustainable human ...

Subject

Green marketing

Marketing

Loyalty

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