Metaverse marketing: How the metaverse will shape the future of consumer research and practice

K. Dwivedi, Yogesh; Hughes, Laurie; Wang, Yichuan; Abdallah Alalwan, Ali; Joo Ahn, Sun; Balakrishnan, Janarthanan; Barta, Sergio; W. Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; S. Krishen, Anjala; Offei Lartey, Jared; Pandey, Neeraj; Ribeiro‐Navarrete, Samuel; Raman, Ramakrishnan; A. Rauschnabel, Philipp; Sharma, Amalesh; Σιγάλα, Μαριάννα; Veloutsou, Cleopatra; Wirtz, Jochen

doi:10.1002/mar.21767

Public

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Published in Psychology and Marketing • Dec 16, 2022

Authors:

Yogesh K. Dwivedi

Laurie Hughes

Yichuan Wang

Abstract

Abstract The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of ...

Subject

Metaverse

Transformative learning

Marketing

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