Gen Z’s Attitude towards Green Image Destinations, Green Tourism and Behavioural Intention Regarding Green Holiday Destination Choice: A Study in Poland and India

Nowacki, Marek; Kowalczyk‐Anioł, Joanna; Chawla, Yash

doi:10.3390/su15107860

Public

Gen Z’s Attitude towards Green Image Destinations, Green Tourism and Behavioural Intention Regarding Green Holiday Destination Choice: A Study in Poland and India

Published in Sustainability • May 11, 2023

Authors:

Marek Nowacki

Joanna Kowalczyk‐Anioł

Yash Chawla

Abstract

Using PLS-SEM, this article proposes and verifies a model among Gen Z that captures the relationship between attitudes towards the environmental ecosystem and green tourism, personal and social norms regarding pro-environmental behaviour, perceived behavioural control, perceived green image of desti...

Subject

Destinations

Tourism

TRIPS architecture

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